What happens when tech meets music, with an icon like Saweetie?

Waymo and Spotify just linked up to prove you don't need an aux cord to set the vibe. Their new in-car integration lets you take your playlists anywhere, even in a self-driving car. Who better to show us than Saweetie, serving star power and signature energy in the campaign, shot at our very own, NOVA Studios.

 

This wasn't your standard commercial.

Directed by NOVA's Co-Founder, Aiden Cullen, the spot blends. cultural influence, music streaming, and tech innovation into a single story. Saweetie queues up her own track, Boffum, on Spotify, slides into the Waymo, and reminds us that the future of music on the move is here!

Waymo's self-driving fleets are already taking over Los Angeles and New York. Spotify is already the go-to music giant. Put them together, and you've got a partnership that doesn't just sell convenience, it sells innovation and culture. By positioning Saweetie as both the artist and the rider, the campaign nails what great creativity does best: showing audiences how innovation seamlessly fits into their own lives. 

If this is how in-car streaming looks today, imagine what's around the corner as self-driving tech expands across the U.S.. The way we experience media on the move is only getting bigger, smarter, and more personal. 

✨ Experience the collaboration: Waymo | Spotify | itsnova.com