For more than a decade, Braulio Amado has turned a weekly poster series for Good Room into one long creative experiment.

His secret? He doesn't wait for inspiration.

A Decade of Weekly Deadlines

Designing a poster every week for over ten years is its own kind of discipline. There's no room to wait around for the perfect idea to show up. Amado's answer has been to stop treating inspiration like something rare and start treating it like something everywhere, already sitting on the sidewalk outside his studio.

Ordinary Things, Reframed

Construction barriers. Torn paper. Reflections. Handwritten signs. The ordinary becomes unforgettable once it's run through Amado's design instincts. What could be a discarded piece of packaging or a faded storefront sign becomes color, texture, and type for a poster people actually stop and look at.

Seeing the Reference and the Result

Swipe to see the real-world references beside the finished posters, the exact moment an overlooked detail on the street turns into a piece of design.

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