Campaign creative direction for the Nike Air Max Plus TN Red Bellied Black re-release. The striking shoes namesake comes from the red-bellied black snake, found along the east coast of Australia. I worked with 530degres to create a suite of 3D assets, simultaneously working with Moonboy Studios and Haze Alieu to capture motion and stills respectively of the Queensland based artist Lisi to bring him into the virtual desert scene.

Credits

Art Director:

Ben Fisher

Creative Director:

Ben Fisher

Graphic Designer:

Ben Fisher

Designer:

Ben Fisher

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