Cheevo, a NYC-based cannabis brand targeting millennial men, needed an identity to stand out in a crowded market. I created a bold, New York-inspired brand featuring a hand-drawn logo and distinctive visuals. After developing the identity and guidelines, I designed launch packaging—including jar labels and pouches—to ensure Cheevo’s presence felt authentic, memorable, and shelf-ready.

Credits

Art Director:

Beca Dutra

Graphic Designer:

Beca Dutra

Packaging Designer:

Beca Dutra

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