Daydream | Brand Launch Campaign

For the launch of Daydream, a new AI fashion and shopping platform, Mental Vacation created the brand’s first visual assets. Building on the brand identity, we designed videos and stills that brought the dreamlike concept to life through holographic, fashion-inspired imagery. Using custom AI models combined with animation and strong art direction, we created visuals that were used across social, web, onboarding, press (Forbes, Fast Company), and on a Times Square billboard.