HBO Betty Season 1&2

We were able to bring the Betty community together. With the concept of digital meetups at the core of our approach, we utilized multi-media formats spanning across social media and the web, to engage with our audience. This digital-first approach created immense Betty buzz, with genuine engagement weaving throughout the campaign. Imagining Betty as a lifestyle brand, we teamed up with fan favorites Come Tees, Canal New York and Unity Skateboarding.