HBO Max

We were able to bring the Betty community together. With the concept of digital meetups at the core of our approach, we utilized multi-media formats spanning across social media and the web, to engage with our audience. This digital-first approach created immense Betty buzz, with genuine engagement weaving throughout the campaign. Imagining Betty as a lifestyle brand, we teamed up with fan favorites Come Tees, Canal New York and Unity Skateboarding.

Credits

Art Director:

Azha Luckman

Creative Strategist:

Azha Luckman

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