BETTER WORLD FRAGRANCE HOUSE SUMMER MINK CAMPAIGN

Led the creative development and execution of a global product launch across brand, retail, and experiential channels. Oversaw creative strategy, casting, concept development, production, and campaign execution, helping shape a hero film featuring Drake, product photography, social content, and marketing assets. Also supported Summer Mink’s retail launch strategy across Ulta Beauty locations in the U.S. and select partners in Canada and Europe.