When I knew we were going to work with Shine, we knew we had to start with defining his brand properly, establishing who he was an individual with the symbols and shapes we were going to make. Thinking of the word, “Shine”, I think of a star, or the sun, I think of radiating energy and that was the direction for the word mark. Working with our designer 7ife, it took us a lot of tries, but we got there in the end.