SECOND/LAYER, GRAPHIC LANGUAGE & SEASONAL STORY TELLING

Designed original graphics, typography, logos, and visual identity systems for multiple SECOND/LAYER collections. Drawing from Southern California, Chicano culture, romance, spirituality, nightlife, and working-class iconography, the work transformed seasonal concepts into cohesive visual narratives across apparel. The project spanned concept development, illustration, typography, art direction, and graphic design, helping define the brand’s evolving visual language.