BOSS Recognize BOSS

Created for the launch of BOSS Bottled Beyond for Her, this campaign redefines success through confidence, generosity, and lifting others. Starring Jessica Chastain, Becky G, and Tara Davis-Woodhall, it combines live action with virtual production. As VAD Art Director, I led the creative development of the virtual environments, ensuring they felt cinematic, cohesive, and aligned with the campaign's visual language.