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Campaign
GOATBUSTERS social campaign
The GOATbusters campaign merged MLB legends with the Ghostbusters universe to spotlight DirecTV Stream. As the designer, I created visuals for pitch decks, social media, and AR concepts to enhance engagement. Collaborating with creative leads, I helped build a cohesive, cross-generational story. The campaign saw a 43% rise in social engagement, 30% more site visits, and the highest organic brand search for DirecTV in 2022, earning a Shorty Award Bronze Honor.
:format(webp)/avatars/45605B2A-F31C-4C46-8B55-9A11921E85B1.jpg "AB Avatar")
:format(webp)/creative-work-portfolio-project-files/158915/2faa3c6e51cd4b47b54552fa667b5425.png)
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:no_upscale():format(webp)/creative-work-portfolio-project-files/158914/9de8e7aabf8e41029cb7f1ecd55bc92a.mp4)
:format(webp)/avatars/45605B2A-F31C-4C46-8B55-9A11921E85B1.jpg "AB Avatar")
Campaign
GOATBUSTERS social campaign
The GOATbusters campaign merged MLB legends with the Ghostbusters universe to spotlight DirecTV Stream. As the designer, I created visuals for pitch decks, social media, and AR concepts to enhance engagement. Collaborating with creative leads, I helped build a cohesive, cross-generational story. The campaign saw a 43% rise in social engagement, 30% more site visits, and the highest organic brand search for DirecTV in 2022, earning a Shorty Award Bronze Honor.