GOATBUSTERS social campaign

The GOATbusters campaign merged MLB legends with the Ghostbusters universe to spotlight DirecTV Stream. As the designer, I created visuals for pitch decks, social media, and AR concepts to enhance engagement. Collaborating with creative leads, I helped build a cohesive, cross-generational story. The campaign saw a 43% rise in social engagement, 30% more site visits, and the highest organic brand search for DirecTV in 2022, earning a Shorty Award Bronze Honor.