De La Calle World Cup LTO Marketing Campaign

Led the end-to-end strategy and execution of De La Calle's World Cup LTO campaign, developing the go-to-market plan across social, influencer, retail, and digital channels. Managed creative development, content production, influencer partnerships, campaign timelines, and cross-functional coordination to deliver a cohesive launch that leveraged a major cultural moment to drive brand awareness, engagement, and product visibility.