:format(webp)/creative-work-portfolio-project-files/215743/368467c8fa2547e0addfbef04641ba9b.png)
Editorial
Provided feed curation consultation for the launch of Birkenstock Care Essentials’ new social media account, establishing a cohesive, engaging visual identity for the first set of posts. This was a key component of a larger creative initiative, developed in collaboration with the strategy department to create a comprehensive creative playbook. Key services: • Art direction, incl. curation & selection of footage • Best practices for omni-channel distribution • Storyboarding cutdown videos
:format(webp)/creative-work-portfolio-project-files/215743/368467c8fa2547e0addfbef04641ba9b.png)
Editorial
Provided feed curation consultation for the launch of Birkenstock Care Essentials’ new social media account, establishing a cohesive, engaging visual identity for the first set of posts. This was a key component of a larger creative initiative, developed in collaboration with the strategy department to create a comprehensive creative playbook. Key services: • Art direction, incl. curation & selection of footage • Best practices for omni-channel distribution • Storyboarding cutdown videos