Birkenstock Care Essentials: Creative consultation/ curation for Pre-Launch Feed

Provided feed curation consultation for the launch of Birkenstock Care Essentials’ new social media account, establishing a cohesive, engaging visual identity for the first set of posts. This was a key component of a larger creative initiative, developed in collaboration with the strategy department to create a comprehensive creative playbook. Key services: • Art direction, incl. curation & selection of footage • Best practices for omni-channel distribution • Storyboarding cutdown videos