Preserving Every Drop - MIYA

This film was shot in and around Kingston in Jamaica, so having Jamaica and its citizens as characters was essential for us. We wanted the stakes of water preservation to be clear and immediate, so it was our idea to street-cast as many locals as we could to give faces to the cause. This gives an otherwise corporate film a lot of heart, and visually asserts the people-focused mission statement of the NWC-Miya collaboration.