TMT X Floyd Mayweather

Challenge Create a distinct visual language for a crowded performance market. Objective Build a bold identity and packaging direction that makes TMT feel premium and high energy. Campaign Direction Athlete storytelling, performance imagery, motion language. Scope Brand identity, packaging, product visuals, campaign. Packaging Strategy Shelf visibility, digital recognition, scalable SKUs. Outcome Positioned TMT as a differentiated supplement brand while retaining Mayweather confidence.