Members Only Creative Direction
Clients
Members Only
Credits
Members Only Creative Direction
3 Credits
Problem: Legacy nostalgia brand losing cultural relevance. Objective: Modernize brand while retaining recognizability. Strategic Decisions: - Retained silhouette equity - Refined typography - Elevated digital-first styling - Introduced scalable social system - Introduced scalable logomark Deliverables: - Brand Audit & Strategy - Identity refresh - Web direction - Campaign direction - Social toolkit - Film direction Results: - 35% engagement increase - 22% online sales growth
Clients
Members Only