Social media ads for Shift's nicotine reduction system
Social Media Content · 3 Credits
Shift is a nicotine pouch brand built around progress—not pressure. Ahead of their upcoming product release, I worked with the Three Omens team to develop a series of bold, testable ad concepts that would resonate with their core audience: men trying to shift habits without judgment. Read more: https://www.alenapankratova.com/projects/shift
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