In this personal project, I partnered with a local brand, Beatrice Holiday, to create a new eCommerce experience for the shop. In collaboration with Guzel Khos, we directed a photoshoot to reimagine the aesthetics of the brand and support its core mission – reducing waste and creating fashion-forward pieces with already existing materials.

Credits

Creative Director:

Alena Pankratova

Web Designer:

Alena Pankratova

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