Lomography is known as a challenger brand in its market. This was created with the goal of bring Lomography’s rank higher by launching a brand film that could resonate deeply with its target audience. 50% of Americans, from ages 18-24, have admitted to untagging themselves from a picture on social media because they didn't like their smile. My Smile Story celebrates genuine smiles by bringing them back to pictures because we believe that every smile has a story worthy of sharing.