Cole Haan - Fall 2025 Campaign Concept Ideation

For the Fall 2025 campaign, Aaron collaborated with Cole Haan’s Brand Design team and Creative Director to help shape the core narratives and visual language presented to executive leadership. He contributed to concept directions such as Elevator Pitch and Last Ones Standing, highlighting real-world motion and versatility. Aaron also created AI-generated visual references used for internal mockups, helping translate the campaign across social, outdoor, and integrated brand storytelling.