2025 BET Awards - Sign The Lens

“Sign The Lens” at the 2025 BET Awards was a red carpet video experience that captured 85 participants, including Kevin Hart, Ciara, and Tyler Perry. Each guest signed the camera lens, turning a quick interaction into a personal, shareable moment. Designed for social platforms, the content amplified the show’s energy. Final signed lens panels were delivered to BET as a physical archive celebrating the 25th anniversary.