Hanifa Fall Winter 2022

For Hanifa’s Fall/Winter 2022 campaign, I supported creative direction and led production and direction for the campaign film. The collection’s bold silhouettes, sharp cuts, and vibrant colors are brought to life in a surreal environment designed to transport the viewer into the world of the clothing itself. Every frame immerses the audience in the mood and movement of the season, turning each piece into both a statement and an experience.