Zara - Leather Jacket; Art Direction, Strategy, Photography, Layout + Design.

A speculative elevated e-commerce study for Zara, exploring garment as system rather than standalone product. I led art direction, photography, and UX strategy, building a visual framework where data, material behavior, and layout work together to reduce decision friction. Designed for digitally native shoppers, the project repositions product imagery as a trust-building interface, merging brand clarity with tactile realism.