Commercial
CTV | Cielo
For Cielo, a new wellness brand, David Siciliano led the creation of a vibe-forward launch film that introduced the product through a natural, improvisational lens—while still hitting key brand moments. With three distinct elements to showcase, we designed a loose, lifestyle-driven shoot that felt spontaneous but was rooted in thoughtful prep and direction. The final spot blended elevated visuals with an effortless tone, perfectly capturing Cielo’s fresh, grounded identity.
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:format(webp)/avatars/93670F35-73F9-4EE7-8896-02F1997C9701.jpg "DS Avatar")
Commercial
CTV | Cielo
For Cielo, a new wellness brand, David Siciliano led the creation of a vibe-forward launch film that introduced the product through a natural, improvisational lens—while still hitting key brand moments. With three distinct elements to showcase, we designed a loose, lifestyle-driven shoot that felt spontaneous but was rooted in thoughtful prep and direction. The final spot blended elevated visuals with an effortless tone, perfectly capturing Cielo’s fresh, grounded identity.