Influencer Marketing; Travis Scott - “UTOPIA”

For Travis Scott's "UTOPIA" album release with Epic Records, I implemented a comprehensive influencer marketing campaign by sourcing, negotiating with, and securing content from high-profile influencers including Angel Reese and Flaujae. I managed the entire process from initial outreach through content creation to coordinated posting, resulting in two songs landing in the top 10 TikTok Viral Music Chart and ensuring maximum impact for the album launch.