Album Rollout

PM Frvr - album campaign

9 reels. One reel for each song on PM Frvrs, album "More to the story." Each reel tells its own story and they all connect telling the story of the album as a whole. The goal with this project was to capture a day in life of PM. The reels focus on staying true to the Life of PM and capturing his day in a raw yet cinematic light with an emphasis on story telling and less of a a focus on manufactured performances.