The rollout of TVGUCCI's new single, directed by Drake, was a monumental event. We aimed to boost awareness with cohesive branding, featuring a dynamic TikTok campaign and a striking Times Square billboard. Unique IRL experiences and compelling online content generated buzz and connected with new listeners, capturing the essence of TVGUCCI's artistry. Services: Creative + Art Direction Marketing

Credits

Art Director:

Lauren Enriquez

Creative Director:

Lauren Enriquez

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