NETFLIX: CARRY-ON CAMPAIGN

Netflix’s Carry-On campaign featured two immersive social shoots and activations. ‘Tower of Tension’ transformed Cabo Cantina into a striking baggage claim hub, with a steel Christmas tree stacked with suitcases, custom branding, and a countdown billboard. The Carry-On Search Wall let guests play TSA agents, selecting the correct suitcase to unlock security clearance. Debuting at the premiere’s red carpet, it later appeared in Santa Monica for a weekend-long social shoot.