Rocket Rebrand

Collaborating with Otherway Studio to develop the motion system for one of America's giants, Rocket. The project was about rebranding the American dream. I worked with the design team to bring to life and develop their ideas and directions, finally coming to the halo as a static design. This reimagined logo blends elements of the past with an optimistic vision for the future and conveys a sense of progression. So I took those ideas and created the animation you see now.