This wasn’t about selling clothes. It was about building a world you’d want to get lost in. S95 lives in soft shadows, cracked pavement, late afternoon light. Shot in Los Angeles where the clothes are made, every frame carries the weight and rhythm of the city. Photographed by Brandon Parker, the camera doesn’t chase trends, it chases truth.

Credits

Photographer:

Brandon Parker

More from Brandon Parker

ITA LEISURE - LAUNCH VIDEO

Director, Director of Photography, Film Loader

PC.party{2023}

Editor, Videographer

Aman Itomi Jewerly

Photographer